FOCUS ON BRAND DEVELOPMENT

In a development-oriented approach, a delegation from the SOGAFRIC Group, consisting of Mr. Boris Kerangall, Director of Development, Mr. Julien Canh, Director of SODIM TP, and Mr. Stéphane Casanova, Director of SOGAFRIC SÉNÉGAL, undertook a mission to China from November 12 to 19, 2023, covering an itinerary from Shanghai to Beijing, passing through Qingdao and Xi'An.

The warm welcome they received was followed by in-depth visits to various factories, including those of the Shandong Heavy Industry Group, allowing them to observe significant advancements in terms of quality and automation in the manufacturing lines since their first visit in 2003. This initiative aligns with the overall vision of the SOGAFRIC Group to strengthen its position in the automobile and machinery market, in order to offer ever-higher quality products to its clientele in Gabon, Senegal, and Congo.